When a trademark becomes the name of a general group of products or services, the trademark protection may be lost because of
a. abandonment.
b. cancellation proceedings.
c. a cleaning-out procedure.
d. generic meaning.
ANSWER: d
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Calculate the customer loyalty index if the customer history is 12, the purchase amount is 38, the desire to repurchase is 50, the product preference is 20, and there is no customer recommendation
A) 30 B) 24 C) 50 D) 65 E) 92
Each of the following is a clue that an interviewee is dishonest EXCEPT:
a. Interviewee's denials become more vehement as accusations are repeated. b. Interviewee requests that the interviewers obtain character testimony from other people. c. Interviewee refuses to implicate possible suspects. d. Interviewee frequently covers his/her mouth with hand or fingers.
Which of the following is a business that would primarily be involved in the provision of services?
a. Ice cream producer b. Clothing manufacturer c. Package delivery company d. Cell phone assembly company
Kantian ethics can best be characterized by:
A) Determining which course of action produces the greatest amount of good for the greatest number of people. B) The consultation of an outside source, such as a book or person, for guidance. C) The belief that the moral rules should be determined by persons who have a "veil of ignorance" about their place or station in society. D) A set of universal rules based on reasoning which must be applied in all situations and is characterized by reversibility. E) The belief that a person must decide what course of action is proper based on that person's own set of beliefs or feelings.