Which of the following statements regarding product benefits is most likely true?
A) People do not buy benefits, they buy features.
B) A benefit provides the customer with a personal advantage.
C) Prospects usually display equal interest in features and benefits.
D) Product features and benefits are the same but presented differently to consumers.
E) Salespeople should avoid describing features and focus exclusively on product benefits.
B
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A feasibility study is conducted to determine:
a. if funds are available for the proposed project b. the scope of the problem c. user requirements for the proposed system d. if outsourcing might solve this problem
You should limit each paragraph _________________
a. to a single page b. to a single topic c. by its margins d. according to available space
In TCE uncertainty means:
a. Being lost in the detail b. Not being able to control the contingencies of contracts c. Being irrational in planning d. None of the above
The graphical approach to solving linear programming models:
a. Provides a visual and intuitive understanding of these models. b. Provides a visual and intuitive understanding of the solution process. c. Provides a visual demonstration the feasibility area. d. Provides a visual understanding of the objective function. e. All of the above are advantages of using the graphical approach.