Retailing opportunities can take place without customers shopping at a store. Name and briefly discuss four forms of nonstore retailing.
What will be an ideal response?
AUTOMATIC VENDING. Vending machines for soft drinks, snacks, coffee, etc., are an important form of nonstore retailing. Assortments are narrow, prices are often moderate, and there is no service.
DIRECT RETAILING. This form of nonstore retailing is characterized by sales transactions in a home setting. This includes door-to-door selling and party plan selling.
DIRECT MARKETING. In this case, consumers buy from their homes. Direct marketing (sometimes called direct-response marketing) refers to a variety of techniques such as telephone selling, direct mail, catalogs, mail-order services, inbound and outbound telemarketing, advertisements that invite consumers to call a toll-free number, and catalogs.
ELECTRONIC RETAILING. This form of nonstore retailing includes the 24-hour, shop-at-home television networks and electronic retailing, which is also called e-tailing or on-line retailing. The best-known television networks are the Home Shopping Network and QVC.
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