An advertising manager's job is to
A. develop the firm's marketing mix.
B. plan creative marketing strategies.
C. develop the firm's promotion blend.
D. manage the firm's advertising effort.
E. All of these are included in an advertising manager's job.
Answer: D
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Hayden, a buyer for a medium-sized company, is assessing the value of competing software products for use in his firm. Which of the following would NOT be a customer benefit considered in his determination of this product's value?
A. Speed of delivery B. Ease of installation C. Availability of technical support D. Availability of training assistance E. Monetary price
A hostile takeover is said to occur when another corporation or group of investors gains voting control over a firm and replaces the old managers. If the old managers were managing the firm inefficiently, then hostile takeovers can improve the economy. However, hostile takeovers are controversial, and legislative actions have been taken to make them more difficult to undertake.
Answer the following statement true (T) or false (F)
Privity is not a requirement for recovery in a strict tort product liability case
Indicate whether the statement is true or false