A center of excellence for geriatric care is put in place in a large retirement community. This is an example of which of the following marketing concepts?
a. Segmentation
b. Targeting
c. Product differentiation
d. Positioning
C
Product differentiation occurs when the market offers to create superior customer value.
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What would the nurse expect to find when assessing a client with obsessive-compulsive personality disorder?
1. Difficulty completing projects 2. A sense of spontaneity 3. Open expression of feelings 4. Ability to tolerate mistakes
The nurse is planning a program for community members to highlight the Healthy People 2020 areas applicable to older people. Which topics would the nurse include in this program? Standard Text: Select all that apply
1. Cancer 2. Food safety 3. Tobacco use 4. Employment 5. Heart disease
Which statement by a 52-year-old female patient admitted for evaluation of migraines reflects the changes that occur in middle adulthood?
Select all that apply. 1. "I am embarrassed by the amount of weight I have gained each year." 2. "I have recently been put on a lipid-lowering agent for an increase in my cholesterol levels." 3. "I worry about getting breast cancer like my friend who is the same age." 4. "I have been lonely since my children all married and moved far away." 5. "I am concerned about coping with an unplanned pregnancy."
When administering nose drops, the bulb of the dropper should be slanted:
a. toward the client's jaw. b. toward the client's nose. c. in the most comfortable manner for the nurse and client. d. in the most comfortable manner for the client.