Buyers may relate price to quality. To such a buyer, a higher price for a product is an indicator of
A. suspicious pricing.
B. higher quality.
C. product availability.
D. poor image.
E. greater quantity.
Answer: B
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Vacation pay payable is reported on the balance sheet as a(n)
a. current liability or long-term liability, depending upon when the vacations will be taken by employees b. current liability c. expense d. long-term liability
Which of the following statements is true of a specialty product?
A. It is widely distributed in a geographic area so that sufficient quantities can be sold. B. It is marketed using selective, status-conscious advertising to maintain its exclusive image. C. It is easily substituted with products that have the same features. D. It is unknown to a potential buyer or a known product that the buyer does not actively seek.
A trend analysis indicates a firm's performance ____
A) more accurately than any other type of analysis B) over time C) at one given point in time D) without relying on financial ratios
Craftsman and Kenmore are examples of a store brand
Indicate whether the statement is true or false