"For (our target market), (our brand) of all (product type) delivers (key benefit or point of differentiation) because (our brand) is (reasons to believe)." This is
A. a marketing plan.
B. a positioning statement.
C. a competitor analysis.
D. a mission statement.
E. target marketing.
Answer: B
You might also like to view...
Which of the following suggests that by widening the market's size, international trade can permit longer production runs for manufacturers, which leads to increasing efficiency?
a. economies of scale b. diseconomies of scale c. comparative cost theory d. absolute cost theory
Target released a promotional campaign with the tagline, "Expect more. Pay less." Which of the following pricing strategies is Target most likely using?
A. Psychological pricing B. Promotional pricing C. Product-line pricing D. Differential pricing E. New-product pricing
Of the following, the action that occurs first in the criminal justice system is
a. arraignment. b. sentencing. c. arrest. d. indictment.
When an organization investigates several companies as potential new suppliers, it is conducting a(n) _____ audit.
Fill in the blank(s) with the appropriate word(s).