________ allows a firm to sell the rights for the use of a specific business system, including trade secrets and brand names
A) A strategic alliance
B) Export licensing
C) Franchising
D) Joint venturing
E) Foreign direct investment
Answer: C
Explanation: Franchising involves selling the right to use a business system, including brand names, business processes, trade secrets, and other assets. The given scenario is an example of franchising.
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