Excel and Lotus 1-2-3 are types of programs referred to as ____________________.
Fill in the blank(s) with the appropriate word(s).
spreadsheets
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In determining lifetime value for individual customers, customer acquisition costs are determined by:
A) dividing advertising costs by the number of customer transactions B) dividing the total marketing and advertising costs by the number of new customers C) dividing the total marketing and advertising costs by the number of total customers D) dividing the advertising costs associated with acquiring new customers by the number of new customers
Cross-tab Research Inc. is a research services company that offers market research services to companies worldwide. Which of the following types of companies would be great customers of Cross-tab?
A) marketing driven B) sales driven C) technology driven D) customer driven
The president of Christmas Corporation donated a building to Tuesday Corporation. The building had an original cost of $675,000, a book value of $255,000, and a fair market value of $475,000. The journal entry by Tuesday Corporation to record this donation will include a
A) debit Building for $255,000 and credit Gain for $255,000. B) debit Building for $475,000 and credit Gain for $200,000. C) debit Building for $475,000 and credit Gain for $475,000. D) debit Building for $675,000 and credit Gain for $200,000.
Which of the following statements is true about management compensation?
a. The use of stock options as compensation can result in short–term dysfunctional behavior. b. Stock–based management compensation is provided to encourage managers to have a long term view in their decision making process. c. Under stock–based compensation, a manager may not be rewarded even if his or her individual performance is very good. d. All of these choices are true.