What is the composition of the buying center?
What will be an ideal response?
A buying center is composed of "all those individuals and groups who participate in the purchasing decision-making process, who share some common goals and the risks arising from the decisions." The buying center includes all members of the organization who play any of seven roles in the purchase decision process: initiators, users, influencers, deciders, approvers, buyers, gatekeepers. Buying centers usually include several participants with differing interests, authority, status, and persuasiveness. Each member of the buying center is likely to give priority to very different decision criteria.
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a. True b. False Indicate whether the statement is true or false
Which of the following is the least likely to be the behavioral objective of a persuasive speech?
a. attend a blood drive and donate blood b. explain how media sharing sites work c. register as organ donors d. sign a petition for a political candidate
The ______ is a formalized structure based on centralization and departmentalization.
A. organic model B. span of control C. bureaucracy structure D. mechanistic model
Which performance plan is most motivating?
a. health insurance b. piece rate c. hourly wages d. pensions