Because controlling the production of many different foods within the same manufacturing unit proved to be difficult and resulted in increasing costs, a packaged food manufacturer created separate product divisions that make frozen vegetables, frozen
entrees, canned soups, and baked goods. This design decision will ________ within the organization.
A) decrease horizontal differentiation
B) increase vertical differentiation
C) increase horizontal differentiation
D) decrease vertical differentiation
C
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Which of the following industry forces is most likely to give a new business a far better chance of succeeding?
A) intense rivalry among competitors B) high customer power C) high barriers to entry D) high supplier power E) many product substitutes
As a business practice, broadening involves ________
A) acquiring or merging with firms in the same or complementary industries to gain economies of scale and scope B) factoring the interests of customers, employees, shareholders, and other stakeholders into the activities of the enterprise C) buying more goods and services from outside domestic or foreign vendors D) appointing teams to manage customer-value-building processes and break down walls between departments E) becoming more accountable by measuring, analyzing, and documenting the effects of marketing actions
In the context of direct foreign investment, direct investors have the lowest potential reward and the lowest potential risk
Indicate whether the statement is true or false a. True b. False
The Board of Education for the State of Maine is compiling information on the number of high school graduates who attended each of the state's 19 public universities in the previous year. To best represent this data graphically, _____ should be used.?
A) ?a flowchart B) ?a blueprint C) ?a table D) ?the Gantt chart