A favorable attitude toward and consistent purchase of a single brand over time is referred to as
A. attitudinal discrimination.
B. consumer allegiance.
C. behavioral loyalty.
D. stimulus generalization.
E. brand loyalty.
Answer: E
You might also like to view...
An attempt to characterize causes of events to either personalities or external situations is called
A) projection B) selective attention C) attribution error D) halo effect
Values and beliefs may change over your lifetime as a result of
a. confrontations. b. conflict resolution. c. new knowledge and experiences. d. none of these choices.
Sara, an accountant who is African American, is assigned to a cross-cultural mentoring program at a large consumer products company. So her mentor is most likely to work overseas, with mentoring sessions being conducted over e-mail and by Webcam
Indicate whether the statement is true or false.
Which of the following is a lean initiative that is consistent with sustainability practices?
a. increase in waiting time b. less excess inventory c. increased frequency of quality inspections d. employing more quality control personnel