Which of the following does NOT support the idea that "micro-marketing often does cost too much"?
A. Product planners frequently develop "me-too" products.
B. Many managers adopt the easiest strategy rather than seeking new ways to satisfy customers.
C. Many firms focus exclusively on their own internal problems.
D. Distribution channels may be selected on the basis of personal preferences.
E. Many firms try to maximize profits.
Answer: E
You might also like to view...
Wal-Mart's emphasis on low prices violates the principle of consistent positioning, which stresses quality instead
Indicate whether the statement is true or false
Every device on the Internet is uniquely identified with a numerical label known as _____.
Fill in the blank(s) with the appropriate word(s).
Turner Corporation is holding a meeting of its shareholders to elect directors to its board. The corporation permits shareholders to cumulate their votes. A group of shareholders are looking to elect a director who would represent their concerns on the board. If 400 shares are being voted and four directors are to be elected, how many shares does the group need to elect its preferred candidate as director?
A. 100 B. 81 C. 80 D. 101
Customer satisfaction is an example of a qualitative performance measure
Indicate whether the statement is true or false