What are the two key dimensions of the organization's business level strategy? And what combinations of these dimensions lead to the five types of business level strategies?

Question

What will be an ideal response?

Answer 1

The two key dimensions of the organization's business level strategy are competitive advantage (which can be cost or uniqueness) and competitive scope (which can be broad or narrow). A combination of cost and broad target lead to the cost leadership strategy. A combination of cost and narrow target lead to the focused cost leadership strategy. A combination of uniqueness and broad market lead to the differentiation strategy. A combination of uniqueness and narrow target lead to the focused differentiation strategy. And the combination of all these dimensions and levels lead to the integrated cost leadership/differentiation strategy.