An advertising execution technique used by business-to-business marketers depicting the negative consequences of making incorrect purchase decisions is referred to as
A. a problem-solution execution.
B. slice-of-death advertising.
C. informational advertising.
D. slice-of-life advertising.
E. a response-stimuli execution.
Answer: B
You might also like to view...
Which conative message strategy is linked to promotions, such as coupons, premiums, and sweepstakes?
A) unique selling proposition B) emotional C) action-inducing D) promotional support
What type of listening must we be good at before we can engage in other types of listening?
What will be an ideal response?
In preparing consolidated financial statements, intercompany receivables and payables must be eliminated because they do not represent amounts due to or receivable from parties outside the consolidated entity
Indicate whether the statement is true or false
A product consists of four components with reliabilities of 0.89, 0.90, 0.91, and 0.92, respectively. Each component has a backup with the same reliability. Calculate and indicate product reliability.
A. 96.40% B. 86.31% C. 94.11% D. 79.32%