Which of the following is not a report attribute needed to make a report effective?
a. relevance
b. accuracy
c. detailed
d. exception orientation
C
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________ refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his/her environment
A) Self-image B) Consumer image C) Archetype D) Mirror image
When gathering marketing intelligence, companies often use the US census, which provides an in-depth look at the population swings, demographic groups, regional migrations, and changing family structure of the more than 281 million people living in
the United States. Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration? A) A company can purchase information from outside suppliers. B) A company can take advantage of government data sources. C) A company can use online customer feedback systems to collect data. D) A company can network externally. E) A company can use its sales force to collect and report data.
According to the text, categories are mutually exclusive if every response fits into one and only one of the assigned category codes
Indicate whether the statement is true or false
______ is similar to global sourcing, but it tends to be on a large scale.
a. Franchising b. Direct investment c. Contracting d. Importing/exporting