Which of the following is a social factor that can influence consumer buying decisions?
a. A social class
b. Gender
c. A reference group
d. Perception
ANSWER: c
A reference group is a social factor that can influence consumer buying decisions. Consumers interact socially with reference groups to obtain product information and decision approval.
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Leaders can form an accurate understanding of how they come across to others ______.
a. by watching to see if others do what a leader asks of them b. by watching to see if others like them c. by receiving feedback from others d. in their performance review
The z value for a point is the number of standard deviations a point is away from the mean
Indicate whether the statement is true or false
The way in which the performance of a cost center is evaluated is similar to
a. job order costing. b. standard costing. c. process costing. d. none of these choices.
Annual marketing plans are usually used for ________
A) well-established markets B) nascent markets C) dynamic markets D) declining markets