Explain how a company benefits from monitoring the blogosphere
What will be an ideal response?
They can offer a fresh, original, personal, and cheap way to enter into consumer online and social media conversations. Beyond their own brand blogs, many marketers use third-party blogs to help get their messages out. Marketers can use insights from consumer online conversations to improve their marketing programs.
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Marta works at a bank. For the first couple of months she struggled to learn the protocol, which is used in any decision making process in the organization. Now that she is confident with the protocol, she can very quickly apply it. This is known as using which path for structuration?
A. unitary path B. complex cyclic path C. solution-orientation path D. virtual path
Which of the following industry forces is most likely to give a new business a far better chance of succeeding?
A) intense rivalry among competitors B) high customer power C) high barriers to entry D) high supplier power E) many product substitutes
How do multinationals try to prevent gray markets?
What will be an ideal response?
How body movements convey meaning is the study of:
a. miranda. b. chronemics. c. kinetics. d. calibration.