Which of the following is NOT a broad dimension of service quality?

a. Tangibles
b. Reliability
c. Responsiveness
d. Transcendence
e. Assurance


d. Transcendence

Business

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Which method will result in biggest savings?

a. Fraud prevention--including EAP plans. b. Fraud detection--including audit proactively, monitoring. c. Investigation--including criminal prosecution. d. Promotion--including raising rank or position.

Business

Which of the following companies is the best example of a service marketer?

A. UPS B. Sony C. American Eagle Outfitters D. The Democratic Party E. General Electric

Business

The starting point in the strategic market planning process is:

a. identification of opportunities. b. definition of mission and goals. c. identification of markets in which the firm will compete. d. definition of the profit dynamic. e. SWOT analysis.

Business

Without further inquiry, boycotts are per se illegal under the Sherman Act

a. True b. False Indicate whether the statement is true or false

Business