Which of the following refers to a shopping companion who may help a consumer think through alternatives, make decisions, and validate purchasing choices?

a. Personal shopper.
b. Brand representative.
c. Purchase pal.
d. Social shopper.
e. None of these.


c. Purchase pal.

Business

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According to Starbucks Chairman Howard Schultz, "Consumers now commonly engage in a cultural audit of [product and service] providers

People want to know your value and ethics demonstrated by how you treat employees, the community in which you operate." Discuss the concept of social responsibility marketing and how it impacts both companies and consumers.

Business

Male honeybees are haploid (n) while the females are diploid (2n). Based on this information, which of the following are true statements?

A. A single set of chromosomes is sufficient to code for a functional individual. B. As compared to a female, a male honeybee has half the amount of DNA. C. As compared to the females, male honeybees have twice the number of chromosomes. D. Only A and B are true.

Business

Discuss the risks and rewards of using a backchannel during presentations

What will be an ideal response?

Business

Which trend in the field of coaching discusses how OD organizations are now including coaching sessions as part of their annual conferences?

a. Need/demand for coaching increasing and changing b. Coaching evolving as a discipline and profession c. Number and influence of professional organizations changing d. Coaching is becoming a commodity

Business