In what ways might higher-order conditioning be used by advertisers to get us to buy their products?
What will be an ideal response?
While answers will vary, an advertiser may use a celebrity in their commercials with whom we have already formed a positive association. For instance, Tom Cruise is associated with adventurous, dare-devil stunts. The maker of a new high-performance car may use him in their advertising so that we associate their car with adventurous, dare-devil ideas.
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"Reliable muscles" associated with emotional expression are so termed because they:
A) are always involved when we fake an emotional expression. B) can stay contracted for greater than 30 seconds. C) are not engaged during simple microexpressions. D) tend to resist conscious control.
In 1988, a group of scientific psychologists protested the prevailing interests of the American Psychological Association (APA) by creating the:?
a. ?Psychonomic Society b. ?American Psychological Society (APS) c. ?California School of Professional Psychology (CSPP) d. ?Institute of Academic Psychologists
Frank, age 29, is healthy but he has started to notice some weight gain and wrinkles around his eyes. What is Frank experiencing?
A. puberty--the process of becoming sexually mature B. senescence--a pattern of gradual age-related declines in physical functioning C. male reproductive decline--a reduction in fertility D. perimenopause--the precursor to menopause
Long-term estrogen deficiency has been linked to
A) depression. B) osteoporosis. C) hot flashes. D) lack of sexual desire.