Communities of interest formed around a specific product are referred to as what?

A) Brand socializers
B) Sentiment analyst
C) Target markets
D) Brand communities
E) Teasers


Answer: D
Explanation: D) Communities of interest that form around a specific product are sometimes called brand communities, and nurturing these communities can be a vital business communication task. A majority of consumers now trust their peers more than any other source of product information, so formal and informal brand communities are becoming an essential information source in consumer buying decisions.

Business

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Printed magazines offer excellent psychographic and geographic selectivity

Indicate whether the statement is true or false

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Refer to the Shipping Costs for The Allied Motors Company. Solve the transportation problem using Excel Solver. (Remember that in balanced transportation problems all constraints—except the non-negativity constraints of the decision variables—should be set as an equal-to (=) sign in the Excel Solver dialogue.) At the optimum solution, the total shipping costs are approximately:


a. $2,321
b. $4,384
c. $3,310
d. $5,921

Business

Under just-in-time costing, the purchase of raw materials is recorded by debiting the Raw Materials Inventory account

Indicate whether the statement is true or false

Business

Which of the following is correct regarding a foreign corporation?

A) A foreign corporation is incorporated in a foreign country. B) A foreign corporation may not do business, except for acts in interstate commerce, in any state other than the state of its incorporation. C) Doing or transacting business within a particular state makes a foreign corporation subject to local litigation, regulation, and taxation. D) All of these are correct.

Business