What are the seven general steps in personal selling?
What will be an ideal response?
Answer: The seven general steps in personal selling are:
Step 1: Prospecting. The process of finding and qualifying potential customers is known as prospecting. This step usually involves three activities: (1) generating sales leads, (2) identifying prospects, and (3) qualifying prospects.
Step 2: Preparing. In this research phase, the sales staff tries to learn more about the people and organizations they will be contacting, their buying needs, their motives for buying, and the names of current suppliers. They create a prospect profile, setting objectives for the call, and preparing a presentation.
Step 3: Approaching the prospect. Because first impressions can make or break a sale, successful salespeople dress, behave, and communicate in a professional manner.
Step 4: Uncovering needs and presenting solutions. After initiating a conversation with the customer, the next step is understanding his or her specific needs.
Step 5: Handling objections. Potential customers can express a variety of objections to the products they are considering, and salespeople need to be ready with answers and alternatives.
Step 6: This step involves concluding the sales process by asking for and receiving an affirmative purchase decision.
Step 7: Following up. This step involves checking in with the customer after the sale to make sure the solution is working out as expected and keep building a long-term relationship.
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Fill in the blank(s) with the appropriate word(s).
_______________ is a detriment to professional growth, one avoids challenges, and has a fear of failure.
a. Leadership development b. Growth mindset c. Goal setting d. Fixed mindset
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A. $100 more than B. $9,900 more than C. $100 less than D. the same amount as