General Foods Corporation uses data such as sales figures, product and marketing costs, inventory levels, and activities of its sales force to make marketing decisions. The firm is using ____ data.
A. internal
B. external
C. continual
D. government
E. economic
Answer: A
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If a seller says "These goods are first class," this is an example of:
A. sales talk. B. an express warranty. C. an implied warranty of merchantability. D. an implied warranty of fitness for a particular purpose.
Which of the following is an example of Do-it-Yourself advertising?
A) Toyota's presence in online communities B) Nike's Nike Plus running Web site C) MasterCard's use of "Priceless" commercials shot by customers D) Neiman Marcus's InCircle Rewards program for its best customers E) The Lexus Covenant aimed at creating customer delight
________ is a moral theory which holds that individuals must decide what is ethical based on their own feelings about what is right and wrong
A) Ethical relativism B) Kantian ethics C) Utilitarianism D) Rawls's social justice theory
List and describe five of Kotter’s eight steps to implement change in an organization.
What will be an ideal response?