DB bank is launching a new investment product targeting senior citizens in the U.S. The company decides to use direct marketing for selling the product
What direct marketing strategy would allow the company early testing and response measurement of the product?
The company can use direct mails to communicate with prospects. It permits target market selectivity, can be personalized, is flexible, and allows early testing and response measurement.
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A new and more realistic communication model, which model emerged to capture the reality of communication exchanges?
A. interaction B. intersection C. reflective D. transactional
The total amount of simple interest calculated annually on a $4,000 note payable in 5 years at 9% is:
a. $1,800.00 b. $1,411.20 c. $2,154.60 d. $554.04
Which approach converts financial statement numbers as percentage of total assets or total sales?
a. Horizontal Analysis b. Vertical Analysis c. Ratio Analysis d. Variance Analysis
In which stage of team development would a lack of leadership likely cause confusion and a lack of common direction for the team?
a. forming b. storming c. norming d. performing