Figure 8-1In Figure 8-1 above, C represents which stage of the market segmentation process?
A. link needs to actions
B. execute marketing program actions
C. establish a marketing protocol
D. segment and select the target markets
E. identify market needs
Answer: B
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A) must-be requirements. B) one-dimensional requirements. C) attractive requirements. D) all of the above.
In Great Britain, collective bargaining agreements are not legally binding.
Answer the following statement true (T) or false (F)
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A) most employers pay for the entire cost as an employee benefit. B) employees are usually required to pay the entire cost of the insurance. C) the employer and employee typically share the cost of the health insurance. D) the government along with the employer helps to subsidize employee health insurance costs.