What’s the difference between broadcasting and narrowcasting?
What will be an ideal response?
ANS: Broadcasting tries to reach the largest possible audience. Narrowcasting means targeting content toward smaller and smaller audiences. It involves dedicating communication channels to specific audience subgroups, or market segments. Advanced audience research methods have helped the media cater to these smaller audiences by enhancing the richness and speed of audience feedback.
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Susan was recently talking to a group of friends when she said "Women have to stand up for themselves and act like the feminists that they are!" After she made that statement, several of the people in the room were offended because they assumed that by feminist she meant "man-hater." What is the term that semanticists would use to describe when people acted offended by Susan?
a. signal response b. dating c. extensional device d. indexing
Public speaking is an interactive process
Indicate whether the statement is true or false
Rules of interaction include which of the following?
A) what to wear B) what is acceptable to talk about C) the sequence of events D) all of the above
Having the opportunity to be promoted is an example of a(n)
A. leadership perk B. motivation factor C. hygiene factor D. artifact