How would a unique selling proposition most likely be used to express an idea in an advertising message?
What will be an ideal response?
A marketer uses a brand's unique selling position to influence how the consumer thinks about the brand, indicating the brand's point of differentiation and selling the brand in a positive way.
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At the end of March, Weber Productions' accounting records reveal a balance for cash equal to $21,861. However, the balance of cash in the bank at the end of March is only $4,576. Weber is concerned and asks the company's accountant to reconcile the two balances. Examination of the bank statement and company records at the end of March reveals the following information: NSF checks$6,783 Service fees$195Deposits outstanding7,348 Checks outstanding541In addition, Weber owes one of its suppliers $200. During March, the company's accountant mistakenly wrote the check for $1,200. The check was recorded in the company's records for $200 but processed by the bank for $1,200. Weber has contacted the supplier who has agreed to send a $1,000 refund in April directly to the bank. Finally, a petty
cash fund of $2,500 was established during March. This amount was withdrawn from the checking account but not recorded.Required:1. Calculate the correct ending balance of cash at the end of March.2. Discuss any problems you see with the company's cash procedures. What will be an ideal response?
The adjusting entry at the end of an accounting period to record the unpaid salaries of employees for work provided is:
A. Debit Cash and credit Salaries Expense. B. Debit Salaries Payable and credit Salaries Expense. C. Debit Salaries Expense and credit Salaries Payable. D. Debit Salaries Expense and credit Cash. E. Debit Unpaid Salaries and credit Salaries Payable.
Flyer Company sells a product in a competitive marketplace. Market analysis indicates that their product would probably sell at $48 per unit. Flyer management desires a 12.5% profit margin on sales. Their current full cost per unit for the product is $44 per unit. What is the target cost of the company's product?
A) $44 B) $42 C) $43 D) $40
The Delphi method is particularly useful because it can avoid what problem?
a. Group think b. The voice of the customer c. Wisdom of crowds d. The Peter principle