Because her mother only went to the supermarket once a month, this is how Monique prefers to do her grocery shopping. One of the reasons Monique is such an efficient shopper is that, like her mother, Monique believes, "Waste not, want not." The passing down of norms and values to Monique is an example of:
A. consumerism
B. the socialization process
C. acculturation
D. the roles opinion leaders play in business decision making
E. the role of society in consumer decision making
Answer: B
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