When an organization uses an advertising agency, who usually develops the advertising campaign?
A. The agency's specialists
B. The firm and the agency working jointly
C. The agency suggests ideas and the firm chooses among them
D. The advertising department within an organization
E. An individual or a few persons within the firm
The firm and the agency working jointly
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In a conversation, you can hold the listener's interest by
a. putting others down. b. asking for an opinion or seeking advice. c. giving the listener the impression that his or her ideas are not important. d. none of these choices.
A point of etiquette to keep in mind when sending e-mail is that
A) rules of etiquette do not apply to e-mail. B) the way in which you send a message tells something about you. C) using line justification is a heavy insult. D) salutations such as "Dear ________" are now regarded as poor etiquette.
Minnesota enacts a statute to ban advertising in "bad taste." This statute would likely be held by a court to be
A. an unconstitutional restriction of speech. B. constitutional under the First Amendment. C. justified by the need to protect individual rights. D. necessary to protect state interests.
Because keeping cost low is critical to IKEA's value innovation, it switched from a(n)
A. transnational strategy to a global-standardization strategy. B. transnational strategy to a multidomestic strategy. C. international strategy to a multidomestic strategy. D. international strategy to a global-standardization strategy.