Jacob determined one of the metrics he would use to gauge the level of exposure his marketing message had with his target market was the number of times the target was exposed to his message throughout the six weeks of the campaign, representing its

A) reach.
B) frequency.
C) relevance.
D) gross rating points.
E) return on investment.


B) frequency.

Business

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______ like regular feedback, so give them lots of coaching.

a. Traditionalists b. Generation X c. Baby Boomers d. Millennials

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The Dissolve transition effect is too eye-catching for most slides

a. true b. false

Business

Sales mix can be expressed in terms of

A) units but not revenues B) revenues but not units C) either revenues or units D) neither units nor revenue

Business

Which of the following typically represents the largest cash expenditures incident to home ownership?

a. utility services (water, electricity, gas) b. maintenance costs c. PITI (principal, interest, insurance, and taxes) d. property taxes

Business