_____ occurs when a website receives an overwhelming number of information requests, such as merely logging on to a site.
A. Denial of service (DoS)
B. Hijacking
C. Global attack
D. Meet-in-the-middle (MITM)
Answer: A
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Which of the following is true about marketing analytics?
A) Its importance has increased as consumers conduct more of their daily activities online. B) It generates Big Data to be used in marketing decision making. C) It is a departmental approach to separately analyzing the performance of different marketing initiatives. D) It can be used for information gathered from traditional marketing efforts but not from digital marketing channels. E) It can be used for information gathered from digital marketing channels but not from traditional marketing efforts.
Steuben Company produces dog houses. During the current year, Steuben Company incurred the following costs: Rent on manufacturing facility$250,000 Office manager's salary 150,000 Wages of factory machine operators 110,000 Depreciation on manufacturing equipment 50,000 Insurance and taxes on selling and administrative offices 30,000 Direct materials purchased and used 170,000 Wages paid to factory machine operators in producing the dog houses should be categorized as a:
A. period cost and recorded in the inventory account B. product cost and recorded on the income statement C. period cost and recorded on the income statement D. product cost and recorded in the inventory account
To test whether a particular diversification move has good prospects for creating added shareholder value, corporate strategists should use the
A. barrier-to-entry test, the competitive advantage test, the growth test, and the stock price effect test. B. strategic fit test, the industry attractiveness test, the growth test, the dividend effect test, and the capital gains test. C. profit test, the competitive strength test, the industry attractiveness test, and the capital gains test. D. attractiveness test, the cost of entry test, and the better-off test. E. better-off test, the competitive advantage test, the profit expectations test, and the shareholder value test.
Which of the following is not an element of business definition?
A. the offer B. the acceptance C. target market D. production and delivery capability