Every time we watch a television commercial, read a pop-up ad on the Internet, or listen to a political speech, someone is using ________ to try to influence what we believe or how we will behave.

A. slogans
B. weasel words
C. coercion
D. persuasion


Answer: D

Communication & Mass Media

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An objective of the campaign to reauthorize the Pierce's Disease and Glassy-Winged Sharpshooter Board was ________

A) to increase grower awareness of the board's activities B) to increase support of key intervening audiences C) to increase recognition of the board's identity and messages D) B and C E) All of the above.

Communication & Mass Media

Audience members quickly change first impressions as a speaker changes his or her delivery style

Indicate whether the statement is true or false

Communication & Mass Media

Cleveland argued that in Hawaii, racial and ethnic tolerance was ________

a. because of diversity, not in spite of it b. in spite of diversity, not because of it c. a direct consequence diversity and population density d. A and C are true.

Communication & Mass Media

My friend speaks English, French, Russian, and Spanish; she is bilingual

Indicate whether the statement is true or false

Communication & Mass Media