Why would an indirect approach be better to use when the audience will be disappointed with the news?
A) An indirect approach is better at obscuring the bad news.
B) An indirect approach eases the blow of the news and helps the reader accept the news.
C) An indirect approach is more ethical than a direct approach for dealing with bad news.
D) An indirect approach is better at limiting responsibility on the part of the organization.
E) An indirect approach allows the opportunity for an apology in the body of the message.
Answer: B
Explanation: B) The indirect approach helps readers prepare for the bad news by outlining the reasons for the situation before presenting the bad news itself. However, the indirect approach is not meant to obscure bad news, delay it, or limit your responsibility. The purpose of this approach is to ease the blow and help readers accept the news. When done poorly, the indirect approach can be disrespectful and even unethical.
You might also like to view...
Assume that a corporation has 1,500 shares of $20 par, 10% preferred stock and 1,000 shares of $10 par common stock outstanding. The amount available to dividends is $10,000 . How much of the dividend is for preferred stock?
a. $10 b. $1,500 c. $1,000 d. $2,500 e. $3,000
Which of the following theories suggests that mass media affect what we think about—raising the salience of issues and the positions taken by people in the news?
A. Diffusion theory D. Agenda-setting theory B. Hypodermic needle theory E. situational theory of publics C. Opinion formation theory
Compare the following statements and select the one that reflects your text's assertion as to why educated consumers are prime targets for marketing strategies.
A. Educated consumers are more willing to spend money than uneducated consumers. B. Educated consumers know that in order to keep the economy moving, people must spend money. C. Educated consumers typically have less free time and therefore spend money on products that save them time and make their lives easier. D. Educated consumers are more likely to earn significantly more money throughout the course of their lifetime. E. Educated consumers typically have more access to various forms of media and therefore are easier to target as a consumer group.
Which of the following is a factor that is MOST likely to influence the choice of a location for a global manufacturing plant?
a. price of the product b. ISO certification requirements c. possibility of government audits d. applicability of tariffs