Identify some of the characteristics of baby boomers and describe how they could be incorporated into a nutrition education program for this target group


Characteristics of baby boomers include:
a . They can change the marketplace due to their numbers and affluence.
b. They make decisions based on personal beliefs and they desire to be empowered.
c. They are pressed for time.
d. They look for value and quality in their investments and are thrifty.
e. They will not age gracefully.
f. They like nostalgia.
These characteristics could be incorporated in a variety of ways:
a . Providing quick, easy, and healthy recipes.
b. Keeping current on hot trends and topics in nutrition.
c. Modifying favorite recipes to be more healthful.
d. Incorporating activities that promote autonomy.

Nutritional Science

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