What distinguishes modern public relations from press agentry?

What will be an ideal response?


Press agentry was one-way communication while modern PR is two-way communication.

Communication & Mass Media

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?Tell them what you are going to tell them, tell them, and tell them what you told them? is one

way to describe the informative technique of ________. A) reinforcing key ideas nonverbally B) building redundancy into the speech C) motivating the audience to listen D) relating to the interests of the audience

Communication & Mass Media

The sum of forces that cause members to remain in the group is referred to as:

a. common goal b. leadership control c. cohesiveness d. adherence

Communication & Mass Media

The Hutchins Commission said journalists’ paramount responsibility is to get the story first

Indicate whether the statement is true or false.

Communication & Mass Media

Explain the principle of uniformity in outlining and show an example of its use

What will be an ideal response?

Communication & Mass Media