Which one of the following statements by a company president best reflects the marketing concept?
A. ?We have organized our business to make certain that customers get what they want.
B. ?We believe that the marketing department must organize to sell what we produce.
C. ?We have organized an aggressive sales force in our company to promote our products.
D. ?We try to produce only high-quality, technically efficient products.
E. ?We try to encourage company growth.
Answer: A
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