In order to develop appropriate appeals to values, the speaker should analyze the audience thoroughly and know the differences in their beliefs

Indicate whether the statement is true or false.


T

Communication & Mass Media

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Which variable creates a problem for an organizational speaker, especially for corporations, because audiences are generally skeptical?

a) Source credibility b) Sleeper effect c) Cognitive dissonance d) Untrustworthy source

Communication & Mass Media

Carmelita was planning her speech with the central idea, ?Soft drinks aren?t bad.? In using this

central idea, Carmelita failed to ________. A) consider her audience B) choose a single topic C) write a declarative sentence D) use direct, specific language

Communication & Mass Media

Myra performed a(n) _____ when she asked her contact to provide her information about what her audience already knew or wanted to know about and what their expectations were for the presentation

Fill in the blanks with correct word

Communication & Mass Media

The central idea is usually determined after the bulk of the research for a speech is completed.

Answer the following statement true (T) or false (F)

Communication & Mass Media