An important social trend is the continued concern for health and well-being in the United States. This is most likely evidenced by
A. the increased sales of Cigar Aficionado magazine.
B. the opening of more Starbucks coffee boutiques in supermarkets.
C. the introduction of tablet devices such as the iPad.
D. First Lady Michelle Obama's Let's Move! initiative to eliminate childhood obesity.
E. the upsizing of menu items at fast food restaurants.
Answer: D
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In the BCG matrix, _____ are companies that have high growth and high market share, and are definite keepers.
A. sleeping giants B. stars C. cash cows D. turtles E. sleepers
Which of the following statements is true?
A) The average profiles for profitable high-share and profitable low-share businesses are almost identical. B) A low-share business with above-average customer value is more profitable than a high-share business with below-average customer value. C) A low-share niche business's prices are slightly above the average relative price index of 100. D) Profitable low-share niche businesses tend to have a wide product breadth. E) Profitable low-share niche businesses tend to spend more on advertising relative to the competition.
Companies may wish to implement a(n) ________ to achieve more growth, to realize higher margins, or simply to position themselves as full-line manufacturers
A) up-market stretch B) rebranding plan C) outsourcing strategy D) disintermediation policy E) vertical integration strategy
List the three key elements of management information systems.
What will be an ideal response?