Vidal Sassoon shampoos contain different amounts of scent according to the country in which they are sold. This is an example of ________
A) straight product extension
B) product invention
C) product adaptation
D) communication adaptation
E) standardized global marketing
C
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Departmentalized, single-story retail establishments that offer food and nonfood items, mostly on a self-service basis are called:
A) Specialty retailers. B) Supermarkets. C) Convenience stores. D) Discount retailers. E) Hyper markets.
Shania is initially attracted to Chad, a fellow student in one of her classes. Over the semester, however, he is continually loud and disruptive in class. He also makes lewd jokes and is almost kicked out of class. By the end of the class, Shania is no longer attracted to Chad. It is likely that, in Shania’s eyes, Chad’s behavior caused his ______ to decrease.
a. physical attractiveness b. social attractiveness c. halo effect d. horns effect
________ refers to how easily people with disabilities can approach and use web resources
A) Web accessibility B) Usability C) Crowdsourcing D) Media richness
ChemCo Inc. expends funds and takes steps to ensure that all employees are treated fairly and that the environmental impact of the corporation is minimal. This is the concept of
A. the moral minimum. B. corporate social responsibility. C. the categorical imperative. D. the triple bottom line.