How might Kenneth Burke’s concept of God and Devil terms not be viewed as absolute in communication?

What will be an ideal response?


Kenneth Burke believed that God terms are powerful terms viewed positively in a
society, and Devil terms are equally powerful terms that are viewed negatively. For
instance, God terms in American society might include freedom and the American
Dream, and Devil terms might include ISIS or prejudice. An individual’s viewpoint or the
passage of time may result in a change in his or her societal views. The word immigrant
once evoked feelings of welcome and new insights but may now be viewed as a threat
to one’s livelihood.

Communication & Mass Media

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Historical developments frequently lend themselves to a

A. chronological pattern. B. problem-solution pattern. C. spatial pattern. D. topical pattern. E. cause-effect pattern.

Communication & Mass Media

Which statement is INACCURATE about how perception functions in communication?

A. Perception is subjective, so our interpretation of what we sense is really ours. B. Each person's perceptions are unique, so meanings need to be negotiated. C. Perception is active, so we select, organize, and interpret that which we sense. D. Each person has the same senses, so we receive and interpret messages alike.

Communication & Mass Media

Identify origins of U.S cultural patterns.

What will be an ideal response?

Communication & Mass Media

Men smile more often than women

Indicate whether this statement is true or false.

Communication & Mass Media