Whirlpool conducts usability studies that provide insight into the ways consumers interact with its products
In one study in an emerging market, engineers and designers stood behind a two-way mirror and watched as a volunteer put groceries away in a Kenmore Elite refrigerator. The Whirlpool team recorded a variety of data, such as the amount of time required for the volunteer to finish the task and the number of features used. The basis of this research study was based on the fact that:
A) listening to customers is only possible in America.
B) data collected in the United States should be applicable in other countries.
C) consumers in different countries prefer different types of features.
D) in China, it will be difficult to find enough space in homes to put a refrigerator.
E) in India, refrigerators are seldom used by customers.
C
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Which of the following companies is most likely to use process costing?
A) a music studio B) a breakfast cereal company C) an accounting firm D) a building contractor
Halfway through the semester, Samuel quit doing assignments for and going to his advanced accounting class. He attributes this to his poor performance on the first two tests, as well as his lack of talent for accounting; he feels he will do much better as a management major. Samuel is likely to be experiencing
A. low emotional stability. B. an external locus of control. C. low self-esteem. D. low self-efficacy for accounting. E. low emotional intelligence.
Few companies provide sales training beyond a few weeks or months for new members of the sales force
Indicate whether the statement is true or false
The reduced cost for a decision variable is the shadow price of the constraint for that variable
a. True b. False