In covering a disaster, there is no substitute for being on the scene

Indicate whether the statement is true or false


True

Communication & Mass Media

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A qualitative value in the reporting of earned media would include which one of the following?

a. the number of stories published b. new media contacts made c. different types of media outlets used d. shares on social media platforms

Communication & Mass Media

Effective media choice does not match medium to message so much as medium to person.

a. true b. false

Communication & Mass Media

Marcus uses communication accommodation theory to connect with audiences. That theory encourages which of the following behaviors?

A. making sure that his speech uses correct subject-verb agreement throughout B. checking his pronouns to make sure they agree in number with the nouns they replace C. double checking the connotations of each new term that he uses D. learning a few examples of appropriate jargon when speaking to a group of specialists

Communication & Mass Media

In a persuasive actuating speech, the visualization step refers to the use of visual aids

Indicate whether the statement is true or false.

Communication & Mass Media