In covering a disaster, there is no substitute for being on the scene
Indicate whether the statement is true or false
True
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A qualitative value in the reporting of earned media would include which one of the following?
a. the number of stories published b. new media contacts made c. different types of media outlets used d. shares on social media platforms
Effective media choice does not match medium to message so much as medium to person.
a. true b. false
Marcus uses communication accommodation theory to connect with audiences. That theory encourages which of the following behaviors?
A. making sure that his speech uses correct subject-verb agreement throughout B. checking his pronouns to make sure they agree in number with the nouns they replace C. double checking the connotations of each new term that he uses D. learning a few examples of appropriate jargon when speaking to a group of specialists
In a persuasive actuating speech, the visualization step refers to the use of visual aids
Indicate whether the statement is true or false.