__________ is the term used by broadcast media to describe reaching for smaller, niche audiences

Fill in the blank with correct word


Narrowcasting

Communication & Mass Media

You might also like to view...

Native advertising is ______.

A. advertising from the parent company of a publication or website B. advertising designed to blend in with a publication’s editorial content C. advertising targeted at a country’s indigenous population D. advertising that is designed to fit in with sales promotions and public relations campaigns

Communication & Mass Media

What are television lighting instruments that produce directional light called?

a. studio lights b. film lights c. spotlights d. floodlights e. fluorescent lights

Communication & Mass Media

Faking attention is a respectful response because the speaker believes that you are engaged.

Indicate whether the statement is true or false.

Communication & Mass Media

Which of the following is not an example of a nonverbal transition?

A. summary B. pauses C. vocal inflection D. body movement

Communication & Mass Media