Which of the following is a common cause of new-product failures?
A. The company tries to follow an organized new-product development process rather than using a faster and more spontaneous "race-to-market" approach.
B. The product fails to offer the customer a unique benefit.
C. The company delays putting the product on the market until it develops a complete marketing plan.
D. The managers worry too much about the competition.
E. All these answers are correct.
Answer: B
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?In the U.S., the output gap is equal to
A. ?-1 time the unemployment gap. B. ?-2 times the unemployment gap. C. 1 time the unemployment gap. D. 2 times the unemployment gap.
If the formula in D3 is =IF(D2>C2,D2*0.15,D2*0.12), what would the sales commissions be in November?
a) 16,200
b) 20,250
c) 18,000
d) 14,400
e) None of the above
In this scenario, which of the following is representative of competitive marketing intelligence?
A) formulating a research plan B) collecting data about competitors C) sending mail questionnaires to focus groups D) creating competitive advantage E) consolidating core competencies
Entrepreneurial orientation relies on an owner's prior work experience.
Answer the following statement true (T) or false (F)