A ________ is a group of people who would be interested in buying a given product or service.
A. market
B. consumer
C. customer
D. target
Answer: A
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The emotion of ______ is evident in facial expressions that include a lowered brow, staring (sometimes narrowed) eyes, jaw clenched, and mouth either closed or open with teeth bared.
A. sadness B. anger C. fear D. disgust
Which of the following instruments gives the owner the right to purchase securities directly from the firm at a fixed price during a specified period of time?
A. Warrant B. Subordinated debt C. Treasury stock D. Short-term bank loan
Identify the obstacle(s) in implementing a successful activity-based costing system.
A. Condensing a large number of activities down into a manageable number of activity cost pools. B. Gaining the cooperation and support of employees. C. Obtaining accurate cost driver data. D. All of these answers are correct.
Universal life insurance is:
A. a deferred premium payment policy. B. primarily sold to college students. C. a combined savings/investment plan and insurance policy. D. a provision for a secondary beneficiary. E. less expensive than other policy types.