Which of the following is a major function of marketing research?
A) develop the budget for a promotional program
B) scan for opportunities and threats
C) develop a marketing strategy
D) conduct industrial espionage
B
You might also like to view...
The Purchases Discounts Taken account may appear in the accounting records if which one of the following methods is used to account for purchase discounts?
A) net price method B) gross price method C) allowance method D) sales price method
Which of the following statements is true?
a. Narcissistic leaders cannot be humble. b. Narcissistic leaders are often humble. c. A leader could believe in her greatness and be self-absorbed but at the same time acknowledge that other people are great as well. d. Research has shown that a mix of narcissism and humility rarely ends up in favorable performance outcome for leaders or followers.
Which tool below is used to compare financial data with other measurable factors to study organizational performance?
A. logic model B. balanced scorecard C. comparison indicator D. cost–benefit analysis
Hussong, Inc, appropriately uses the installment sales method of revenue recognition. The company sold $1,500,000 on installment accounts during 2014 . The cost of items sold was $900,000 . At December 31 . 2014, Hussong reported a balance of $100,000 in the Deferred Gross Profit account. How much cash did Hussong collect on installment contracts during 2014?
a. $600,000 b. $500,000 c. $250,000 d. $1,250,000