Time-shifting devices such as TiVo

A) have been welcomed by television advertisers.
B) undermine the attraction of television as an advertising vehicle.
C) allow advertisers to reach potential customers in greater numbers.
D) reduce costs for advertisers.


Answer: B

Communication & Mass Media

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In lively conversation, you probably speak at a rate of between 120 and 150 words per minute

Indicate whether the statement is true or false

Communication & Mass Media

When Marxists speak of ideology, they often mean belief systems that ______.

A. help justify the actions of those in power by distorting and misrepresenting reality B. often present a distorted version of the world C. tells us about behavioral norms within ourselves and our society D. refers not only to the beliefs held about the world but also to the basic ways in which the world is defined

Communication & Mass Media

Speech acts should never be used in conjunction with a speaker's nonverbal behavior, the characteristics of a situation, and the conversational context to interpret a message

Indicate whether this statement is true or false.

Communication & Mass Media

You can adapt to those with a low willingness to communicate by

A. monitor their communication behavior B. assume they just don't want to talk C. refrain from making premature judgments D. speaker slower and louder

Communication & Mass Media