When Albert watches football games on television, he does not pay much attention during the commercial breaks. This is an example of:

a. message filtering
b. meaning matching
c. meaning construction
d. all of the above
e. none of the above


a. message filtering

Communication & Mass Media

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Explain why communication is never neutral.

What will be an ideal response?

Communication & Mass Media

When is it a good idea to use expert testimony in a speech?

a. when your topic requires that you make predictions b. when your topic is informative c. when your topic is humorous d. when your topic is dull

Communication & Mass Media

The sound of Harley-Davidson's engine is trademarked

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is not recommended for use as a clincher?

A. A summary of your key ideas B. A tie-back to the introduction C. A quotation D. A proverb E. A piece of poetry

Communication & Mass Media