Define cobranding and describe the three different types of cobranding.
What will be an ideal response?
COBRANDING entails placing two or more brand names on a product or its package. Three common types of cobranding are ingredient branding, cooperative branding, and complementary branding.
INGREDIENT BRANDING identifies the brand of a part that makes up a product,
COOPERATIVE BRANDING occurs when two brands receiving equal treatment borrow from each other's brand equity.
COMPLEMENTARY BRANDING occurs when products are advertised or marketed together to suggest usage.
You might also like to view...
The more developed a country is, the scarcer the availability of economic data
Indicate whether the statement is true or false
You would like to estimate the average amount a family spends on food during a year. In the past, the standard deviation of the amount a family has spent on food during a year has been approximately $800. If you want to be 95% sure that you estimated average family food expenditures within $50, how many families do you need to survey?
What will be an ideal response?
What is reciprocity? Is it illegal or unethical? Why or why not?
What will be an ideal response?
In the partnership form of business, the owners are called stockholders.
Answer the following statement true (T) or false (F)